Author Archives: frankee

Phased website launch

information architecture and interaction design Ideation Brainstorming, card sorting experiments and content mapping sessions with producer, UI designer and tech lead shaped a combined understanding of how to lay out the information and create the underlying content strategy. Information Architecture Ecosystem and user flows were created to help define the website’s information architecture to meet […]

Website & Ecosystem design

Website redesign for Australia’s largest production company Personas and user flows Personas were created in order to understand the needs of each user group. Flows were established to map out entry points for various personas and tasks. Emphasis was put on following user groups : Marketing Managers of Enterprises and medium size business. Chief Financial […]